Branding

A brand is always easier to build on the basis of a bright selling idea with visual presentation of its unique features. The idea should be universal, since the scope of its use is usually very wide - from business cards and packaging design down to the site and the promo video. The idea itself is the basis for effective brand concept. We generate ideas that actually work.

In the overcrowded world of advertising information, the brand usually faces a critical issue regarding its name. Good naming must meet certain criteria. We have our own technology of naming generating - a magic plunger, which clears the most deaf intellectual constipation.

The brand should have a structure, sphere of application, segmentation of the audience of potential customers, details of the proposed goods and services with highlighted competitive advantages.

We create a document that forms the basis for all further actions and contains the philosophy of its communications.

An idea always requires a real incarnation. Based on the idea, we form the brand concept. Brand concept reveals the potential of the proposed idea in the form of specific visual forms, which are analyzed by special methods for selecting the optional ones.

We know how to bring the idea to life and how to wrap a brand around it.

A brand needs a recognizable symbol. A symbol, which will emphasize and spotlight features, competitive advantages and the appeal of the product whether in its title or logo.

A symbol can have different presentation options depending on the sphere of usage, but all the options should be uniquely associated with the brand through the primary idea of its pitch.

We offer a bright and memorable identity, which will provide a high potential for the development of visual environment of the brand for a long-term perspective.

We will form a clear plan of actions and arguments, which should be pursued to achieve the brand’s objectives in the short, medium and long-term perspective.

Visualization of the brand is reflected in business cards, letterheads, packaging designs, letters, envelopes, folders, billboards, advertising layouts, city-lights - Intraweb is ready to prepare brand materials for any tasks. We are also ready to prepare a brand book, guidebook, logo book.

We will conduct a comprehensive analysis of the current status of the brand, we will examine the strengths and weaknesses of its visual presentation, as well as the profitability of investment into the brand.