For some, style is a complex way of talking about the simple things. For other, it's a simple way to talk about the complex things.
Etosalon's logo, business cards, company letterhead, stamp, and a corporate style navigation guidebook were done by Intraweb studio. Etosalon is based in Berlin and specializes in selling European clothes, shoes, accesories, and household items online to clients from ex-USSR countries.
The corporate identity is based on minimalism, which is associated with the all-in-one range of products sold under the Etosalon brand. Nevertheless, the identity turned out to be truly recognizable.
The studio also developed a design concept of the Etosalon shopping-club.